XMA
Crew Storyboard
Three Reels for Instagram
Is This Real or AI?!
The storyboard for all three videos, start to finish — as a viewer sees them on a phone. You film the presenter at the start and the end; the middle "real-or-AI" reveal is built by us. Each Reel ends on the same prize: an Apple Vision Pro.
Every frame below is AI-generated previsualization — indicative of composition, wardrobe and mood, not the final shoot. The reference pictures were made by a computer; the man in them is not the presenter.
The presenter · reference look
3
Reels
18
Shots to film
20
Storyboard beats
36
Photo jobs
1
Shoot day
How to read this storyboard
Every beat is one panel, in cut order. The little frame on the left is the phone screen (9:16) — dashed box is the safe area, tinted bands are where Instagram puts its own buttons and text.
Red · say it exactlyThe competition rules and the prize. Words go on screen, so they must match what he says.
Green · say it your waySame meaning, his own natural Saudi words.
We build · AIThe middle of each Reel. Built by XMA from the workshop photos — no presenter on set for these.
The frame shows shot size (how close) and where he stands. Rule: stand him left or right — never centre.
On-screen text (cream) is the burned-in caption for red lines. Watch out (red) is the thing that goes wrong on that shot.
Outside
Big hall
Quiet room
Set-up corner
Production reference
Everything behind the board
1The shot index — all 18 filmed shots, plus voice & insert
2What builds the middles — the photographs (36 jobs)
The second half of the shoot day is stills of the workshop. XMA uses these to build the AI "real-or-AI" reveal in the middle of every Reel. The Toyota Camry is the one real car everything is measured against.